Summer business course - Social Media Strategy
Social Media strategy (45 h)
Discover how to develop strategic thinking skills to create and implement effective communication plans on social media. In this course, you will learn to use innovative methodologies to understand the social, political, and economic impact of digital media on strategic communication and public relations.
- Master key strategies to enhance the digital presence of businesses, governments, and NGOs.
- Learn to analyze the impact of social media in everyday life and the professional sphere.
- Become an expert in digital communication and take your career to the next level.
METHODOLOGY
The course will use a variety of teaching methods including lectures, discussions, guest lectures, roleplaying, case analysis, problem-based learning, and seminars. Students will participate in activities either individually or in small groups; both in class and at home, The course will provide students with theoretical foundations of the topics covered, as well as additional readings to help deepen their understanding of the course material.
ASSESSMENT
Attendance and Participation in class: 10%
Class activities: 10%
Case study: 50%
Final exam: 30%
SYLLABUS
• Strategic communication
• Social media theory
• Social, political, and economic impact of social media on public relations and strategic communication.
BIBLIOGRAPHY
Sutherland KE. Strategic social media management: theory and practice. 1st ed. 2021. Singapore: Palgrave Macmillan; 2021.
Mahoney LM, Tang T. Strategic social media: from marketing to social change. Chichester, West Sussex: Wiley-Blackwell; 2017.
Camilleri MA, editor. Strategic corporate communication in the digital age. Bingley, England: Emerald Publishing Limited; 2021.
English
Business
45 hours
6 ECTS credits
Face-to-face